- Strategy — direct-to-consumer, single-city beachhead in Toronto
- Contracts — onboard verified consultants & Toronto-registered contractors; standardized scope & e-sign templates
- Regulatory — map OBC + Toronto by-laws; engage City of Toronto Building & ESA on the code checklist
- Tactics — transparent Aging-Index estimate; consultant fit-score matching
- Digital platform — launch iOS/Android capture app; owner-side entry point